Most employees are using AI. But few organizations have a cohesive strategy. Even fewer have operationalized it at scale.

Aaron Horwath, Director of AI Ops at Creative Force, shares how the company moved from experimentation to building an integrated agentic operating layer across the organization, increased business velocity, and improved the employee experience.

This session explores:

●       The three failed approaches organizations are currently taking to AI integration

●       The guiding principles behind Creative Force’s Strategic Integration model

●       The three levels of AI adoption

●       What agentification looks like in action across teams

●       The steps of the AI change management journey

●       The P.E.V.P.A framework providing a practical roadmap for implementation

For organizations unsure where to start, what the real opportunities are, what pitfalls to avoid, and what AI “done right” actually looks like, this session offers a clear and practical path forward.

Speaker Bio

Aaron Horwath is Director of AI Operations at Creative Force, where he leads the company’s AI strategy and implementation. In practice, this means designing and managing a growing team of AI agents that operate alongside human teams.

Rather than treating AI as a tool people occasionally use, Aaron focuses on building an operating model that enhances human performance, improves the experience of work, and addresses critical operational challenges across the business. His work centers on integrating AI in ways that benefit both the organization and the people inside it.